Privacy Policy

Last updated 25 July 2026

David Haye Accountability is straight with you about training — and about your data. Here's the deal, in plain English.

Who we are

David Haye Accountability is operated by SNUK AI Ltd, a company registered in England and Wales (Company No. 17055256), registered with the Information Commissioner's Office (ICO registration C1915608). SNUK AI Ltd is the data controller. Contact: support@snuk.ai.

What we collect

• When you sign up: your first name, surname, email address, date of birth, weight, height (if you give it), and your body-shape picks — which we use to estimate your current and target body fat.
• Before you sign up: whatever you tell the coach on WhatsApp on the way in — and the details David already had for you, like your name and number. It stays with you and carries over when you join.
• While you're a member: your daily check-in scores (sleep, mood, discipline), your weigh-ins and measurements, and what you tell us in your voice notes. Voice notes are converted to text; we keep the recording and the transcript, stored securely, and they're deleted with the rest of your data.
• If you connect a fitness watch (optional) — WHOOP, Garmin, Fitbit, Oura, Polar or Withings: sleep (including sleep stages), steps and daily movement, heart rate (including resting heart rate), stress and recovery scores, workouts, and weight if you use a connected scale — plus your last 28 days of history when you first connect. We never take GPS routes, your location, or anything else on your phone. Connecting is optional — coaching works fine without it, and screenshots do the same job. Disconnect any time by messaging the coach (for example "stop reading my watch").

Why we collect it

• To run your programme — your targets, progress tracking, check-ins and reviews.
• To coach you — daily messages and progress reviews, some of which are generated with AI assistance based on what you've shared.
• To keep you safe — if a check-in raises a serious wellbeing concern, it's flagged to a real human on our team.

Some of this (your weight, body fat, watch data and what you share about your health) counts as health data under UK law. We only process it because you've explicitly agreed to it — at sign-up, and again on the connect page if you link a watch — and you can pull that consent at any time by asking us to delete your data.

Where it lives

Your data is held and processed by the services that run the programme: WhatsApp (messaging), Supabase (our database), n8n (automation), ElevenLabs (voice — it reads your voice notes into text and also creates the coach's spoken replies, which may speak your numbers, like last night's sleep), Anthropic (AI coaching assistance — the coach's AI sees the data it coaches you on), and — only if you connect a watch — Junction (the service that links your watch account to us; your watch data is hosted in the EU). If your watch is a WHOOP, your data comes through WHOOP's official API under their terms. They process your data only to run this service. We never sell your data, and we never share it for advertising.

How long we keep it

For as long as you're a member. Leave, or ask us to delete your data, and it's removed from our systems within 30 days.

Your rights

• Ask for a copy of everything we hold on you.
• Correct anything that's wrong.
• Have it all deleted — one email, no arguments.

That's it. No small print games — just the work.